Making your social channel a lively and vibrant community, isn't such an easy task. It’s great you read best practices from other brands, but just copying these is not enough to stand out from your competition.

Internet Marketing and Research company Group, W&S has recently launched a Beta test for their new social media analytics platform named Buzzics

One of the things we focus on most at Buffer is the best time to post to Twitter and Facebook. This is because we want to help you get more engagement with your audience, which is beneficial for everyone.

Over the years We've found that most entrepreneurs spend too much time and money on promotions that don’t generate new business.

Whether it is local sports sponsorships, newspaper-ad buys or social media, they waste money on marketing strategies that may boost their egos by making them local celebrities, but don’t actually translate into sales.

Specialty bakery Pink Cake Box in Denville, N.J., jumped into digital marketing as soon as it opened for business in 2005 by focusing on its site and blog. "We saw it as a way to establish ourselves as an authority and not just display our cakes in the gallery like the competition did," 

Consumers are influential. They have the power to influence their peers to buy or not buy your products – both offline and online. How is this determined? Based off their experiences with your brand. Creating a brand advocacy program can help you take steps towards turning your customers into advocates.

The emergence of social media and the steady decline of mass media are the two biggest marketing stories of the decade. Both print circulation and TV viewership have been falling consistently since the turn of the century; TV viewership, for instance, is down almost 50% since 2002.

Do you send out marketing polls and surveys that never seem to get answered? Here are a few tips to make those valuable data-gathering tools more effective:

Market research can be a time consuming and costly process. The good news is there is a cost-effective tool available: social media. Many businesses are beginning to use this tool to gather information on their target market. Setting up a social media page on Facebook, Twitter, Google+ and Pinterest is only the beginning. In order to fully reap the benefits of social media and gain valuable insights, you’ll need to utilize social media to its full potential.