Socrates was executed primarily for bringing on the NEW IDEAS to a world living in shackles of the old beliefs and customs. Although in today’s modern society nobody meets such gruesome fate -nevertheless challenging old methods is no easy task. In comparison to other data collection methodologies – online is a new player. It is still in the experimental phase of acceptance by researchers. The article illustrates 5 reasons why the research community is still not able to deal more confidently with online data collection.

What if an online data collection company starts providing market research services? Will they effectively put traditional market research agencies out of business? This may seem a far fetched reality to some but one cannot deny its possibilities.

Quite often I have heard soothsayers warning against the “credibility of online panels!!” – 3 words for them – EVOLVE OR DIE. The entire world is steadily moving towards digital medium – LOOK AROUND – the digital world has made such deep inroads into our lives that even the basic human need of friendship is being conducted online courtesy FACEBOOK!!! As we speak your consumers are getting more & more internet savvy –THEY ARE HUNGARY FOR CHANGE. The question is “ARE YOU LISTENING TO THEM”. The article illustrates 5 ways why online panel is changing the way we traditionally have conducted research.

If it was possible I will always put respondents in the balance sheet as – ‘assets’ and why not after all an online panel company is as good as its respondent base.

It may not be the most logical thing to comprehend but surveys are a vital cog in the machine of industry. They give companies accurate feedback as to where they and their products stand in the market from the people who they most need that information. This information has taken on even greater importance over the last few years with the advent of mobile survey apps, also known as CAPI software (Computer Assisted Personal Interviewing). These apps have overcome many of the problems associated with traditional forms of survey resulting in the collection of accurate and useful data.

For both qualitative and quantitative research purposes, testing ads has been an important staple in the diet of marketers for several decades.  Simply launching ads and seeing how well they work (or don’t work) after the fact is an undisciplined and risky approach.

Let us first get this thing crystal clear – people don’t deliberately provide false information during research surveys or focus group interviews

To promote your business and support your customers, you often have to provide lengthy explanations. But few people want to read wordy reports, and videos can be costly and time consuming to produce.

Many of the panel recruiters and companies I had an opportunity to discuss told about a unique problem they face – people click on their banner ads (which in most cases were pretty decent) but then don’t end up filling the recruitment questionnaire!! Imagine the plight of the ad network that is directing traffic to your recruitment landing page. I think the issue was in understanding the OPTIMIZATION techniques for your landing page. The article illustrates 5 tips for creating AWESOME!! recruitment landing pages.

This is a series which I have started to help budding entrepreneurs interested in building their own panel company. In the second part of the series I thought of looking at the challenges an entrepreneur faces in opening an online panelbusiness. The current article illustrates 5 BIGGEST CHALLENGES that you must be fully aware of before you even take the first step towards opening your panel business. The idea is not to de-motivate people from joining this business but rather to make them fully prepared before jumping into the fray. I personally believe that if you understand the challenges and opportunities of a business your success rate increases manifold!!