Did you know that nine in 10 companies create their own content to attract or retain customers? That content is then distributed through social media sites, blogs, email newsletters, webinars, magazines and even in-person customer events.

It is indispensable fact that marketing play a crucial factor for an organization or a company. It is also true, that it is only natural to face many questions and obstacles from the beginning to an end of marketing activities

The debate continues: Who should run a company’s Facebook page? Do you leave it to your messaging connoisseurs in your public relations agency, or keep it within your in-house marketing program?

Traditional forms of marketing are dead. As a small business or startup, it’s just not feasible to spend large amounts of money on cumbersome marketing campaigns and waste hours meeting with agencies to perfect the message you’ll slap on a billboard or pay high fees for a newspaper ad. Thankfully, the internet age offers a solution and thanks to outsourcing, it has never been easier to do your marketing online. 

A new study by Adobe says digital marketing is missing the mark with consumers. The company's new “Click Here: The State of Online Advertising” report polled thousands of consumers and marketers from seven countries on the effects of online marketing. According to Adobe's research, 32% of consumers and 21% of marketers believe online advertising, such as banner ads, are not effective.

The following is the seventh in the series "Marketing Like the Big Brands," running every other week in which marketing expert Jim Joseph shows entrepreneurs on a small-business budget how to apply marketing strategies used by big brands.

A very important element to marketing that too many entrepreneurs overlook is finding your emotional benefit.

The harsh realities of panel business are that you cannot avoid using a panel partner, even if you have built a robust panel base.

Email marketing has become a vital tool for small businesses that want to send regular marketing messages.