ホーチミン市内の映画館のトレンドに関する調査
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- Timing
: 27th February - 7th March 2012 - Sample size
: 555 - Research area
: All cities and provinces in Vietnam - Gender
: Male and Female - Age
: 16 years old and above - Criteria
: Go to the cinema at least once within recent 2 months - Research objectives
: To explore U&A of target consumers toward cinema matter - Report structure
: - Frequency of seeing movies
- The most favorite movie types
- Frequent accompanied people of movie goers
- Factors driving the cinema selection decision
- Audiences awareness on cinema brands
