ベトナム人のファッションスタイルとその消費動向に関する調査
-
- Statistic technique
: Cluster analysis - Timing
: 17 July - 22 July 2012 - Sample size
: 396 - Gender
: Male and Female, aged 19+ - Criteria
: Decision maker in choosing and buying clothes - Research area
: All cities and provinces in Vietnam - Objectives
: To explore consumer behavior and attitudes (U&A Test) for fashion and analyze 3 main fashion-consumers-groups in Vietnam by Cluster Analysis.
