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Report on consumers' viewpoint on using laundry detergent (September 2013)

Report on consumers' viewpoint on using laundry detergent (September 2013)
1. Research method : Quantitative research
2. Timing : 17th – 27th July 2013
3. Sample size : 1,048
4. Research area : Nationwide
5. Target respondents : Females who had bought laundry detergent in the 3 month period before the survey
6. Purpose :
1. Study on the habit of using laundry detergent of     Vietnamese
2. Analyze customer attitudes towards attributes of laundry detergent brands
3. Calculate brand loyalty of Vietnamese consumers
7. Sampling method : Internet Sampling

 

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