This is a series which I have started to help budding entrepreneurs interested in building their own panel company. Like all businesses – Panel Business needs a thorough preparation before jumping into the fray. The current article illustrates the basic evaluation parameters to create an effective BUSINESS PLAN. It is not easy to open a successful panel business but in the same vein I would suggest that if done properly you can create something to be proud of!!!

Better Panel Management = Better Response Rates

Most often panel companies faces the arduous task of maintaining high response rates for their panel base. It is one of the critical aspects of running a successfulonline panel business. Although there isn’t any specific formula to help achieve higher response rates but some basic steps will help enhance the output. The article illustrates how you can yield better results from your access panels.

Top 5 steps for increasing response rates:

Since Tumblr's acquisition by Yahoo, users have been seeing an uptick in ads. This shouldn't come as a surprise, though; Yahoo CEO Marissa Mayer said early and often that monetizing the microblogging platform "in a way that's meaningful and additive to the user experience" would be a priority.

Market research has been aided hugely by the development of the internet, allowing large groups of respondents to be targeted in a cost-effective fashion requiring a relatively low level of human interaction. Developments in smartphone technology are now creating further opportunities to extend this area of research. Consumers are now able to provide responses on-the-move; providing increased flexibility, opportunities for innovation and higher response rates.

If you’re one of many business owners experiencing a drop in search traffic from Google, here are 3 important changes you need to know about.

Web marketing is one arena where small businesses can compete against larger companies within the same field. While the size of a budget does influence the amount of money that can be directed towards marketing costs, on the Internet, every company performs on the same stage. With these web marketing tips, you can help your small business thrive and succeed.

Do you feel like you’re doing a little too well? Want to take some steam out of your social media campaign? Well, you’re in luck.

I have tried for long to come up with a fool proof method to decide as to how many questions I should keep in the questionnaire.

Today there are so many choices available in the market to choose from vis-à-vis survey programming tools that a buyer would get confused by the sheer enormity of it.

Many of the panel recruiters and companies I had an opportunity to discuss told about a unique problem they face – people click on their banner ads (which in most cases were pretty decent) but then don’t end up filling the recruitment questionnaire!!