If it was possible I will always put respondents in the balance sheet as – ‘assets’ and why not after all an online panel company is as good as its respondent base.

What’s the biggest obstacle to effective content marketing?

Do you remember your first ESOMAR Conference!! – The first one is always MAGICAL!! – There is a flurry of activities – creating marketing material – ordering for more business cards – pushing the admin for timely hotel booking – GOSH! Time always seems to fly. You are always looking forward to ESOMAR Conferences as they are the BEST platform for networking & knowledge sharing. In recent times I have seen companies have become BORING in their approach – same old gifts – flashy brochures (which anyone hardly reads) – same plastic smile. I have always wondered is there any foolproof way to calculate ROI on such excursions? The article today illustrates 5 secrets of maximizing your efforts in an ESOMAR Conference.

Though it seems every day a new social media tool surfaces, email is still one of the most effective methods of communication for most Americans.

Quite often I have heard soothsayers warning against the “credibility of online panels!!” – 3 words for them – EVOLVE OR DIE. The entire world is steadily moving towards digital medium – LOOK AROUND – the digital world has made such deep inroads into our lives that even the basic human need of friendship is being conducted online courtesy FACEBOOK!!! As we speak your consumers are getting more & more internet savvy –THEY ARE HUNGARY FOR CHANGE. The question is “ARE YOU LISTENING TO THEM”. The article illustrates 5 ways why online panel is changing the way we traditionally have conducted research.

If it was possible I will always put respondents in the balance sheet as – ‘assets’ and why not after all an online panel company is as good as its respondent base. Unless you are a fake company and aggregate panels from other companies – it is MUST to keep your respondents happy and responsive. After spending a considerable amount of money to recruit panel members – if you realize that the response rates are dipping alarmingly – you may end up closing shop. But you need not worry as I am here to help you overcome this potent problem.

Well to start with I believe that most of the online data collection agencies will be listed in it. Market research industry generates billions of dollars annually across the globe – although there are certain excellent platforms like ESOMAR,CASRO and MRA which are creating best practices for the industry – but what we are really missing is a forum which can punish these fraudulent data collection agencies - who are flouting all norms and indulging in rampant malpractices. You may argue that in case of fraud one can contact the local law agency but due to global nature of the business it becomes difficult to pursue such cases. This article raises a very relevant question for the entire market research community.

Do you really know who EXACTLY is filing up your online survey? The question probably haunts every researcher with no surety of the elusive solution. The very EXISTENCE of access panel industry depends upon how AUTHENTIC the respondents are in the panel base. One of the biggest reasons for traditional market researchers to be wary of online surveys is the cloak behind which the identity of the respondent is hidden. This article tries to find a practical look at the options available and the challenges associated with it.